The Gene Ho story begins as a young 22-year-old man who picked up a camera and fell in love with taking pictures.

The year was 1991 and it was way before the days of digital.

At the time, there were few 22-year-old wedding photographers out there.

But he became a success by marketing himself as “The Friend of the Bride.”

Basically he created a makeshift marketing campaign where he billed himself as “cool” enough to be fun and creative – “mature” enough to get the job done.

His studio at the time was in the spare bedroom in his apartment.

Today Gene Ho Photography has 25 photographers that work in 8 different cities around the nation.

His studio has photographed some of the nation’s top celebrities in sports, politics and the arts including Donald Trump, Darius Rucker, Joe Gibbs and Kevin Costner.

He has two #1 photography books with Barnes and Noble.

Gene currently appears in a nationwide Public Service Announcement for the Victory Junction Charity.