If I were asked to pick the most successful marketing campaign we have ever created, that would have to be our baby program, hands down.
As portrait photographers, it is important to understand that we can play a very special part of this early planning phase. As we create marketing pieces, we need to understand that we are educating new parents that a quality portrait is a necessity for their baby. Through proper marketing, we can project the message: "Now is the time to capture their precious baby's daily milestones."
Your clients will thank you for ensuring that those moments are not lost. |