Careful word choice alone can make you sound more professional. Here is the list of 5 banned words at my studio, because I have found that these words are an instant turnoff to clients seeking an upscale experience:
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Shoot: I do not shoot people, I photograph them.
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Viewing session: This sounds like someone passed away.
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Sell: Clients invest, I do not sell to them.
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Picture or Photo: I create portraits, I do not take pictures or photos.
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Pixels: I never talk about what size a file is.